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Shannon's Book...

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In this hyped and frenzied world of impersonal communication, most people forget the value of professional ethics, common courtesies, decent manners, correct social etiquette and good personal grooming.
Too bad, because first impressions are instantaneous and irreplaceable. Knowing how to behave has never been more important to your success. Like it or not, your ‘personal brand’ is constantly on show, as family, friends, colleagues, clients and employers watch and keep score.
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A Special Message from Shannon Smith
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In North America and around the world, it is our experience that individuals and companies long for more elegance and style in life. They want to return to traditional lifestyles when proper etiquette and gracious manners ruled the day.
In business, there is a return to more conventional, conservative values. Casual work ethics and grooming, public rudeness, the lack of dining etiquette and social skills will no longer be tolerated. The signs are everywhere.
In America, the business suit has returned for both men and women. Executives and entrepreneurs who have neglected their personal image and manners now need to update their wardrobe and grooming, and become more sophisticated.
Company executives from China and around the world also want to learn social and etiquette and international protocol to do business in North America and Europe, and vice versa.
Afternoon tea, an old English tradition, has become one of the trendiest ways to meet and greet people and create relationships, personal or business.
North Americans are fascinated with Old World traditions and history. They are eager to find ways to meet European royal families and emulate their manners and lifestyles.
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Take it from me - elegance is the new hallmark of being successful.

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Personal Branding
It’s a known fact that companies hire and promote candidates who are obviously attractive. Attractiveness is more than good manners and grooming – it’s about conducting yourself with confidence and style too! That’s what we call your personal brand. Attractiveness is more than dressing and grooming.
Shannon Smith is a world-class Image Strategist. When you attend Shannon’s corporate image workshops or engage her for personal coaching, she’ll help you gain that competitive edge and develop a unique personal brand that will set you apart from the crowd.
Her executive finishing school, presentation and communication techniques will help you acquire critical skills in social etiquette, table manners, protocol, image management, wardrobe and presentation.
“With my coaching, you can sit down with the Queen of England for high tea and be perfectly at ease!” she says. “I teach the internationally accepted European style of etiquette and protocol that are not easily available in North America. With my etiquette institute training that I provide, you’ll be able enjoy cocktails in Venice, formal dining in Paris and waltzing in Vienna without blinking an eye. And you’ll know which is the right fork to use. Guaranteed!”
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What is Personal Brand Development?
It’s all about the impression you make in the first few seconds of meeting someone. Your wardrobe and grooming, the way you shake hands, your smile, your personal scent, your manner of speaking and voice quality – all these combine to establish your personal brand.
“My premiere charm and finishing school for adults will correct inconsistencies, or habits and misconceptions that may be keeping you from getting that next promotion or landing that big contract.”
It's never to early establish a "Personal Brand". With Shannon Smith's "Finishing Touches", your children's future starts today! Teaching manners and etiquette from an early age enables children to grow into confident young adults. Their star will shine brightly when being interviewed for that first job or introduced to that important someone, once they have created their own Personal Brand.
Shannon says "A powerful, attractive personal brand ensures success in every area of your life faster, with greater ease and comfort. With a powerful personal brand, you’ll climb that corporate ladder much faster.”
Shannon also consults with companies to improve their corporate image.
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