About Shannon Smith

SHANNON SMITH is a leading personal brand coach; Founder and CEO of Premiere Image International providing customized, interactive training programs in Charismatic Leadership; Personal Branding and Communication Skills; Social Manners, Business Etiquette and Dining Programs along with International Protocols.

This serial entrepreneur began her unique career by opening a fashion-forward boutique after studying fashion with prominent New York and Montreal designers. She catered to an exclusive female clientele and offering them her own one-of-a-kind designs alongside celebrated Canadian and European Designers.

Shannon’s life vision expanded when she became the Regional Sales Representative for the international distributor of the skin care lines and fragrances for Lancôme, Biotherm, and L’Oreal. Her business expertise was vital in launching these brands to new markets. Her comprehensive product knowledge and keen ability to successfully train candidates to deliver effective product demonstrations led to stronger brand loyalty and a 35% increase in sales in one year.

Her experience in the cosmetics world and along with her tenure as the National Manager for Color Analysis, and as a representative for a fine sliver and semi-precious stone jeweler all contributed to deepening her appreciation and in-depth ability for assisting individuals in creating an unforgettable image.

This led to the launch of Premiere Image International. She began as an Image Consultant offering companies and personal clients (men and women) coaching in image, poise, posture, professional styling, appropriate attire for their business and social lives, skin care and hair consulting, as well as personal wardrobe shopping.

Shannon’s unique style has caught the attention of both local and international media, frequently appearing in newspaper and magazine articles. Prized for her expertise by the film and broadcast industry she has appeared as a guest on nationally acclaimed TV shows and radio. To view all her media please go to the Media Page.
As a result, her advanced knowledge of personal and business presentation along with her magnetic personality and knowledge are in great demand both in North America and internationally. As an energetic, captivating speaker and seminar leader she presents customized, interactive training programs for companies and individuals, including: IBM, Telus, Royal Bank, CBC, Drake International, Investors Group, and Burson-Marsteller.

Her instructive skills are highly sought after by post-secondary institutions, including The University of Toronto, Seneca College and University of Waterloo to instruct students on maximizing their presentation and brand strengths. Shannon also created and led a series of training programs for Sheridan College’s Adult Learning Centre which led to additional topics on Business Image, Public Speaking, High-Impact Presentations, Communication and Leadership Skills.

It is her unique education, which includes training in medicine, emotional intelligence, entrepreneurism, her diverse experience in corporate business, cosmetic and fashion industry, communications and protocol training that sets Shannon ahead of other trainers.
Shannon’s Formal Business training:
Dedicated to the community as a member:
Her enlightening book Power Manners – How to Use Your Personal Skills for Business and Social Success is highly praised by those in the know, receiving rave reviews and much attention from the media. She is a contributing author of Wake Up and Live the Life You Love along with Mark Victor Hansen and Brian Tracy.

Shannon’s expertise is informative, practical, highly motivating and current.

Transforming Individuals from Unnoticed to Unforgettable”

Special Limited Time Offer!

Good Manners are an essential element in everyone's personal portfolio!

Far from a collection of rules and regulations, this is a very practical easy-to-read guide with answers to many of business and social questions.


It explores contemporary manners and universally accepted rules of behavior, helping you through business and social situations throughout the world.


Find out how to make the best entrance, how to handle the business lunch, about small talk and introductions, and what fork to use and when.


Find out how well-mannered you are when you check out our chapter quizzes.

Buy Your Copy Now (Regularly: $36.95)