When this 48 year old CFO of a manufacturing company wanted to find a position in the more sophisticated financial arena he knew that he needed to present himself in a more polished, confident, professional manner and called Premiere Image. Bob had just come through a disastrous divorce a year earlier and had also lost over 100 pounds within the last few years. He decided he was ready for even more life change and wanted to begin dating but felt he lacked the self confidence to get back on the dating scene.

After our initial telephone conversation, we arranged to meet for an introductory image audit. I gave him a written report on his presentation, body language and image. Bob wanted to continue with a more in-depth personal assessment in the privacy of his office. We developed a personal action plan which would move him forward quickly.

Since his weight loss, his clothes were so big they were hanging on him. He needed to start from scratch with an entirely new image and up date his wardrobe. The first step was a trip to one of the top hairstylists for a new hair style and cut. Up to this point, Bob had paid little attention to grooming, washed his hair with any soap that was handy and usually went to his local barber at the corner mall. His new hairstyle was more current and enhanced his face shape. He not only liked his new hair style but purchased products to keep his dry hair in top condition. While at the salon he also had his eyebrows shaped and booked a facial and manicure. He experienced a personal color analysis to determine his best colors. We were ready to choose a new wardrobe and eyeglasses to replace his old, outdated pair. At the optometrist he tried new styles of glasses. The glasses seemed to cover his great blue eyes. After trying on several pairs and seeing him without glasses we decided to see if laser eye surgery would work. We made the appointment with the surgeon; he was a good candidate and proceeded to have the surgery. The result……it was successful – no more glasses.

Shopping was next on the agenda and we decided to start with a power interview suit. After trying on many suits in several men’s wear stores we decided on a single breasted, fine wool suit in a medium blue tone, chose a blue shirt and elegant tie to compliment it which suited his new body proportion and colors. Next came a blue/grey pinstripe with all the accessories, then an elegant, business casual outfit that he could wear on casual Fridays or out to dinner with friends. Bob was emerging as a more confident, polished professional ready to start looking for his new position.

Next, we needed to focus on posture; presentation skills, resume writing and interview skills to prepare him to launch his new career and new life. The result………Bob exuded the personal confidence and polish that guaranteed his success with a position in a very reputable financial institution and the presence to begin dating.

Bob was excited and pleased. We are now continuing the process and coaching Bob in the fine arts of how to wine, dine and act fine.